[01]
[Brand & Demand + AI & Automation]
Residential exterior services company
[Sector]
Home Services
A growing residential exterior services company was investing in marketing and sales growth but had no connected system behind it. Forward Thinkers built a complete content marketing engine covering video production, social media, seasonal campaigns, and blog assets, then implemented a CRM and workflow automation system to connect marketing to sales operations. The company went from disconnected initiatives to a coordinated growth ecosystem.
8+
Promotional Videos & Reels Produced- Supporting seasonal campaigns, promotions, and brand awareness.
Blueprint
Customer Journey & CRM Automation Blueprint Developed-Mapped the complete customer experience, CRM workflows, automation strategy, and implementation roadmap.
50+
Marketing Assets Delivered- Including videos, social media content, paid advertising, sales collateral, reporting dashboards, templates, and creative assets.
[02]
[Before state]
The business was growing. The systems were not keeping up.
The company was actively investing in marketing and adopting new business tools but without a structured system connecting the two. Social media content was inconsistent. Seasonal campaigns required building assets from scratch every time. There was no CRM in place, no repeatable sales process, and no visibility into lead management or sales activity. Marketing and operations were running in separate lanes.
Promotional video production
Summer campaigns, monthly promotional videos, seasonal offer advertisements, and social media optimised video content produced with motion graphics and brand-integrated editing.
Short-form video and reels
Before and after transformation reels, project showcase videos, service highlight content, and recap reels built to increase engagement and showcase completed work across social platforms.
Social media content
Monthly social media campaigns, promotional graphics, service-focused content, and seasonal posts created to maintain a consistent publishing schedule and grow audience engagement.
Blog promotion and content marketing assets
Blog promotion graphics, content distribution assets, and reusable marketing templates built to streamline future content promotion and maintain a cohesive customer experience.
Seasonal campaign creative
Promotional graphics, multi-channel advertising assets, and digital campaign content developed to support seasonal offers and service marketing initiatives.
CRM & Sales Ops
Implemented a fully integrated, automated CRM platform to optimize sales pipelines, streamline lead management, and centralize business operations, supported by comprehensive team training.
[03]
[What was built]
A connected marketing and sales infrastructure built for scale.
[04]
[The result]
Marketing and sales running as one connected system.
[Result 1]
8+ Promotional Videos & Reels Produced- Supporting seasonal campaigns, promotions, and brand awareness
[Result 2]
50+ Marketing Assets Delivered- Including videos, social media content, paid advertising, sales collateral, reporting dashboards, templates, and creative assets
[Result 3]
Customer Journey & CRM Automation Blueprint Developed-Mapped the complete customer experience, CRM workflows, automation strategy, and implementation roadmap
[Result 4]
Lead tracking, scheduling, and customer communication connected into one operational workflow
[05]
[Next step]
