[01]
[Growth Reset + Sales Process]
Food service distribution company
[Sector]
Food Service Distribution
Before founding Forward Thinkers, Josh Rosenberg helped transform a successful single-state food service organization into a $165 million multistate enterprise. He built the leadership systems, operating discipline, sales accountability, and acquisition framework required to support rapid expansion across 15 acquisitions and 700 employees.
$38M → $165M
In revenue - more than 330% growth
15
Acquisitions evaluated, integrated, and operationally aligned
Single state
Operation scaled into a multistate enterprise
700
Employees operating within a consistent leadership and accountability framework
[02]
[Before state]
A strong single-state business with no system built for scale.
The organization had the product, the customer relationships, and the ambition to grow but lacked the operating infrastructure to support it. Sales forecasting was inconsistent, leadership accountability was informal, and there was no acquisition framework capable of integrating new businesses without disrupting existing operations. Rapid growth was possible in theory but the systems required to sustain it were not in place.
Sales management and accountability
Disciplined sales management systems, forecasting processes, pipeline visibility tools, and accountability structures built to create consistent commercial performance across a growing organization.
Operating systems and automation
Scalable operating systems and automation implemented to improve organizational consistency, execution quality, and day-to-day operational discipline across multiple locations and business units.
Leadership structure and development
Leadership frameworks and operating discipline built to support rapid growth without losing control of culture, customer experience, or commercial performance.
Acquisition evaluation and integration
Full acquisition framework covering target evaluation, integration planning, operational alignment, and cultural integration across 15 acquisitions completed during the growth period.
Commercial and operational alignment
Commercial strategy, customer experience, operations, and execution connected around measurable business growth so every part of the organization was moving in the same direction.
[03]
[What was built]
The operating foundation that made enterprise scale possible.
[03]
[The result]
From single-state operator to $165M multi-state enterprise.
[Result 1]
Revenue grew from $38M to $165M - more than 330% expansion over the engagement period
[Result 2]
15 acquisitions successfully evaluated, integrated, and aligned to the operating model
[Result 3]
700 employees operating within a consistent leadership, accountability, and performance framework
[Result 4]
Multistate enterprise built with the people, systems, sales discipline, and operating structure required to sustain long-term growth
[04]
[Next step]
